Kubva muna Mbudzi 27-30, mutambo we31st China International Advertising wakaitirwa muXiamen, Fujian. Pamusoro pechiitiko chemazuva mana, akawanda anozivikanwa epamba neepasirese mabhureki uye ekushambadzira indasitiri vepamusoro vakaungana kuti vaongorore nzira nyowani dzekuvandudza brand. Panguva yemutambo, iyo yaitarisirwa zvikuru "Great Wall Award Annual Brand Collection Contest Launch Ceremony" yakaitwa nekufara kukuru. SSWW, ine simba rayo remhando yepamusoro uye mukurumbira wakanaka wemusika, yakamira pakati pemhando dzakawanda dzinozivikanwa uye yakahwina mibairo miviri: "Great Wall Award Year Nominated Brand" uye "2024 Annual Contributor." Uku hakusi kungosimbisa kwesimba remhando yeSSWW chete asiwo kurudziro uye kukurudzira kwekusimudzira kwayo ramangwana. SSWW icharamba ichinyura mundima yekutaurirana kwemhando, inogara ichitsvaga kugona uye hunyanzvi, uye kubatsira mukubudirira uye kusimudzira kweChinese mhando dzemidziyo yemumba.
Brand Communication Innovation Strategy
PaBrand Innovation Forum musi wa28, Mutungamiriri weBrand weSSWW, Lin Xzhou, akagovera nzwisiso pamaitiro matsva ekutaurirana kwemhando muzera redhijitari. Akataura kuti mumamiriro ezera redhijitari, kutaurirana kwemhando kunofanirwa kutarisisa kudyidzana uye kubatana nevatengi, vachishandisa data hombe kunanga nenzira kwayo vateereri vekumba nekumhiri kwemakungwa. Akasimbisa kuti SSWW yagara ichitevedzera nzira yevashandisi, ichiramba ichigadzira nzira dzekutaurirana dzemhando kuti dzimire mumakwikwi anotyisa emusika uye kuwana inoenderera kukosha kukosha kwekuwedzera.
Kuongorora maitiro eSSWW's brand communication, pamwero wepamusoro, yakasarudza chekufambisa chikuru semutyairi mukuru, ichiratidza mifananidzo yemhando kuburikidza nenjanji inomhanya-mhanya, nhandare dzendege, uye kushambadza kwekunze, nekuenderera mberi kwekudyara mune anopfuura 80 high-speed rail core hubs munyika yose kwemakore manomwe; yakabatana neCCTV kugadzira chirongwa che “Secret Renovation” uye yanga ichitepfenyura paredhiyo yenyika kwemakore gumi nemashanu akatevedzana; yakabatana neakawanda anozivikanwa indasitiri IPs akadai se "Ingenuity Brand," "China Brand Strategy Cooperation Partner," uye "Kumba Ndiko Kunogadzirwa Foshan" kuwedzera chimiro chemhando. Panyaya yehurongwa hwepasi rose uye marongero, SSWW inombundikira mafambiro epasi rose, ichiramba ichiwedzera simba rayo repasi rose nekuwedzera mumisika yemhiri kwemakungwa, kutora chikamu muzviratidzwa zvepasi rose, nekusimbisa kubatana kwenyika. Zvigadzirwa zveSSWW zvinotengeswa kunze kwenyika ku70% yenyika dzakasimukira uye matunhu, zvichiva shamwari yekugezera yakasarudzika yezvivakwa zvakawanda zveveruzhinji, nzvimbo dzehunyanzvi, uye nzvimbo dzekushanya.
Pamutambo we#Cheer weChinese Brands# pamwe chete nemutambo we31st China International Advertising Festival. Chikamu ichi hachisi chekucherechedzwa kwemhando dzinohwina mubairo chete asiwo kurudziro pamwe nekurudziro yemhando dzese dzeChinese. Senhengo, SSWW inonzwa kukudzwa uye kudada, uye yakatsunga kuramba ichiwedzera kusimba kwemhando uye kusimudzira mhando mhiri kwemakungwa.
Chinese Brands, Pupurirai Pamwe Chete
PaMushambadzi Wepagore Kuunganidza Chiitiko Chekutanga Mhemberero, vazhinji vevashandi veindasitiri, vashambadziri vanozivikanwa, uye vamiriri vezvenhau vakaungana kuti vaone kutanga kwechiitiko ichi chikuru, vachigovana ruzivo rwavo rwakasiyana uye zviitiko zvakakosha muindasitiri yekushambadza, vachikurukura maitiro matsva ekugadzira kushambadzira uye nzira dzekushambadzira munguva itsva. Panzvimbo yemusangano, iyo "2024 Annual Contributor" yevashambadzi yakapihwa zvakare.
Kukudzwa kweBrand, Kusimbisa Simba
Musi waMbudzi 29, pa "Great Wall Award Annual Brand Collection Contest Ceremony Yekutanga," SSWW yakaremekedzwa seGreat Wall Award Yegore Nominated Brand. Kukudzwa uku hakusi kungosimbisa kwesimba remhando yeSSWW chete asiwo kurudziro uye kukurudzira kwekusimudzira kwayo ramangwana. SSWW ichatora mukana uyu kuenderera mberi nekunyura mundima yekutaurirana kwemhando, inogara ichitsvaga kugona uye hunyanzvi, uye kubatsira mukubudirira uye kusimudzira kweChinese mapeji epamba.
Zvinonzi Great Wall Award, sechiitiko chine chiremera muindasitiri yekushambadzira yeChina, yakagadzira uye yakaunganidzwa kwemakore anopfuura makumi mana uye inonakidzwa nemukurumbira we "Kutarisa paGreat Wall paMusangano Wekushambadza" muindasitiri. Iyo "Brand Development System Evaluation Model" inoshandiswa muiyi Great Wall Mubairo Wegore Brand Kuunganidza Contest inovhara makwikwi akadai sekukosha hunyanzvi, mweya wehungwaru, makwikwi emusika, uye kusimudzira, pamwe nekupesvedzera zviyero zvakaita seyakakosha kukosha, magariro, mutoro wemagariro, uye kudyidzana kwepasi rose. Kugona kweSSWW kumira kunze musarudzo iyi kunoratidza kucherechedzwa kwepamusoro kwechiratidzo cheSSWW nejury uye zvikamu zvese zvevanhu.
SSWW yagara yakanamatira kune-inotarisana nemushandisi, ichiramba ichigadzira nzira dzekutaurirana, kuedza kumira mumakwikwi anotyisa emusika, uye kuwana inoenderera kukosha kwemhando. Muchirevo chezera redhijitari, SSWW inoshandisa data hombe kunyatso kunanga vateereri, ichinyanya kutarisisa kupindirana uye kubatana nevatengi. Nezvigadzirwa zvepamusoro-soro uye zvemhando yepamusoro zvekugezera, dhizaini yepasirese, uye makore emukurumbira wemhando mhiri kwemakungwa, SSWW yakahwina kurumbidzwa kwakapararira uye kuzivikanwa kukuru.
Tichitarisira kumberi, SSWW icharamba ichiomerera kune yekuvandudza nzira yekutaurirana kwemhando, inoramba ichigadzira nzira dzekutaurirana, nekuvandudza mashandiro ekutaurirana. SSWW ichabhadhara zvakanyanya kudyidzana uye kutaurirana nevatengi, kunzwisisa zvakadzama zvinodiwa nevatengi, uye kugadzira zvigadzirwa nemasevhisi anozadzisa zvirinani zvinotarisirwa nevatengi. Panguva imwecheteyo, SSWW ichasimbisawo kushandira pamwe nekutsinhana neindasitiri kusimudzira pamwe chete kusimuka nekuvandudzwa kwemhando dzekuChina dzepamba.
SSWW, nerukudzo rwayo rwemhando, zano repasi rose, hunyanzvi hwekuvandudza tekinoroji, kutaurirana kwemhando, mhando yechigadzirwa, rutsigiro rwesevhisi, uye mabhenefiti ekusimudzira musika, inopa hwaro hwakasimba uye chivimbo kune vatengi vekunze. Tinotarisira kushanda newe kugadzira ramangwana riri nani.
Nguva yekutumira: Zvita-04-2024