Kubva musi wa27-30 Mbudzi, Mutambo we31st International Advertising Festival weChina wakaitwa zvikuru muXiamen, Fujian. Muchiitiko ichi chemazuva mana, mabhurendi mazhinji anozivikanwa emuno neekunze kwenyika pamwe nemakambani ekushambadzira akaungana kuti aongorore nzira itsva dzekuvandudza mabhurendi. Munguva yemutambo, "Mutambo weGreat Wall Award Annual Brand Collection Contest Launch Ceremony" waitarisirwa zvikuru wakaitwa nemufaro mukuru. SSWW, ine simba rayo guru remabhurendi uye mukurumbira wakanaka pamusika, yakabuda pachena pakati pemabhurendi mazhinji anozivikanwa uye yakahwina mibairo miviri: "Mutambo weGreat Wall Award Annual Nominated Brand" uye "Mupi weMupiro we2024 Annual." Izvi hazvisi kungosimbisa simba remabhurendi eSSWW chete asiwo kurudziro nekukurudzira kukura kwayo mune ramangwana. SSWW icharamba ichiongorora kutaurirana kwemabhurendi, ichiramba ichitsvaga kugona nekuvandudza, uye ichibatsira mukubudirira nekusimudzira mabhurendi emidziyo yemumba ekuChina.
Nzira Yekuvandudza Kutaurirana Nechiratidzo
Pamusangano weBrand Innovation musi wa28, Mutungamiriri weSSWW Brand, Lin Xzhou, akagovana pfungwa pamusoro penzira itsva dzekutaurirana nezvemabhizinesi munguva yedhijitari. Akataura kuti munguva yedhijitari, kutaurirana nezvemabhizinesi kunofanirwa kutarisisa zvakanyanya kutaurirana nevatengi, vachishandisa big data kuti vanyatsotarisa vateereri vemuno nevekunze kwenyika. Akasimbisa kuti SSWW yagara ichitevedzera nzira inotarisa vashandisi, ichiramba ichivandudza nzira dzekutaurirana nezvemabhizinesi kuti dzibude pachena mumakwikwi emusika akasimba uye kuti dziwedzere kukosha kwebhizinesi kwenguva refu.
Nekuongorora hurongwa hwekutaurirana kwemhando yeSSWW, padanho repamusoro, yakasarudza kutakurwa kukuru senzira huru, ichiratidza mifananidzo yemhando kuburikidza nechitima chinomhanya, nhandare dzendege, uye kushambadzira kwekunze, nekudyara mari nguva dzose munzvimbo dzinopfuura makumi masere dzechitima chinomhanya munyika yese kwemakore manomwe; yakashanda pamwe chete neCCTV kugadzira chirongwa che "Secret Renovation" uye yave ichitepfenyura paredhiyo yenyika kwemakore gumi nemashanu akatevedzana; yakabatana nemakambani akawanda anozivikanwa eindasitiri akadai se "Ingenuity Brand," "China Brand Strategy Cooperation Partner," uye "Home is Where Foshan is Made" kusimudzira mufananidzo wemhando. Panyaya yehurongwa hwepasi rose uye marongerwo, SSWW inogamuchira mafambiro epasi rose, ichiwedzera simba rayo repasi rose nekuwedzera misika yekune dzimwe nyika, kutora chikamu mukuratidzira kwenyika dzese, uye kusimbisa kushandira pamwe kwenyika dzese. Zvigadzirwa zveSSWW zvinotumirwa kune 70% yenyika dzakabudirira nematunhu, zvichiva mubatsiri anodiwa wezvivakwa zveveruzhinji zvenyika, nzvimbo dzehunyanzvi, nenzvimbo dzevashanyi.
Pamusangano wekuvhurwa kwe#Cheer for Chinese Brands# pamwe chete uye mutambo wechi31 weChina International Advertising Festival · Appraisal Expert Certification Ceremony, SSWW yakabatana nemamwe mabrandi akakurumbira pachikuva kuti vaone chiitiko ichi. Chikamu ichi hachisi kungozivikanwa kwemabrandi akahwina mibairo chete asiwo kukurudzira pamwe chete uye kukurudzira mabrandi ese ekuChina. Senhengo, SSWW inonzwa ichikudzwa uye ichidada, uye yakatsunga kuramba ichisimudzira simba remabrandi uye kusimudzira mabrandi kunze kwenyika.
Makambani eChinese, Anopupura Pamwe Chete
Pamusangano weKutanga Basa reKuunganidza Vashambadziri Pagore, vashambadziri vakawanda, vashambadziri vanozivikanwa, nevamiriri vezvenhau vane hunyanzvi vakaungana pamwe chete kuti vaone kutanga kwechiitiko ichi chikuru, vachigovana ruzivo rwavo rwakasiyana neruzivo rwakakosha muindasitiri yekushambadzira, vachikurukura maitiro matsva mukugadzira kushambadzira uye nzira dzekushambadzira munguva itsva. Panzvimbo yemusangano, "Mupi wePagore wa2024" wevashambadziri akapihwawo mubairo.
Rukudzo rweBrand, Kusimbiswa kweSimba
Musi wa29 Mbudzi, pamutambo we "Great Wall Award Annual Brand Collection Contest Launch Ceremony," SSWW yakaremekedzwa seGreat Wall Award Annual Nominated Brand. Rukudzo urwu harusi kungosimbisa simba reSSWW asiwo kurudziro nekukurudzira kukura kwayo mune ramangwana. SSWW ichatora mukana uyu kuramba ichiongorora kutaurirana kwechiratidzo, kugara ichitsvaga kugona nekuvandudza, uye kubatsira mukubudirira nekusimudzira mabhizinesi ekugadzira fenicha epamba ekuChina.
Zvinonzi Mubairo weGreat Wall, sechiitiko chine mukurumbira muindasitiri yekushambadzira yeChina, wakura uye wawanda kwemakore anopfuura makumi mana uye une mukurumbira wekuti "Kutarisa Great Wall paMusangano weKushambadzira" muindasitiri iyi. "Brand Development System Evaluation Model" inoshandiswa muGreat Wall Award Annual Brand Collection Contest iyi inosanganisira makwikwi akadai sekuvandudza kukosha, hunyanzvi, makwikwi emusika, uye kuchengetedzeka, pamwe nematanho ekukurudzira akadai setsika huru, kukanganisa magariro evanhu, mutoro wemagariro evanhu, uye kudyidzana kwenyika. Kugona kweSSWW kusiyanisa uku kunoratidza zvizere kuzivikanwa kwakanyanya kwechiratidzo cheSSWW nevatongi nezvikamu zvese zvenharaunda.
SSWW yagara ichitevedzera nzira inotarisa vashandisi, ichiramba ichitsvaga nzira dzekutaurirana nemazita emakambani, ichiedza kubuda pachena mumakwikwi emusika akasimba, uye ichiwana kuwedzera kukosha kwemazita emakambani kwenguva refu. Mukati menguva yedhijitari, SSWW inoshandisa data hombe kunanga vateereri nemazvo, ichinyanya kutarisisa kudyidzana nevatengi. Nezvigadzirwa zvemumba zvemhando yepamusoro uye zvemhando yepamusoro, dhizaini yepamusoro-soro yepasi rose, uye makore emukurumbira wemazita emakambani kunze kwenyika, SSWW yakawana rumbidzo yakawanda uye kuzivikanwa kukuru.
Tichitarisira mberi, SSWW icharamba ichitevedzera hurongwa hwekuvandudza kutaurirana kwemhando, ichiramba ichitsvaga nzira dzekutaurirana, uye ichivandudza mhedzisiro yekutaurirana. SSWW ichanyanya kutarisisa kutaurirana nevatengi, inonzwisisa zvakadzama zvinodiwa nevatengi, uye inogadzira zvigadzirwa nemasevhisi anosangana zviri nani nezvinodiwa nevatengi. Panguva imwe chete, SSWW ichasimbisawo kushandira pamwe nekuchinjana neindasitiri iyi kuti isimudzire pamwe chete kusimudzirwa nekuvandudzwa kwemhando dzemidziyo yemumba dzekuChina.
SSWW, ine rukudzo rwayo rwechigadzirwa, hurongwa hwepasi rose, hunyanzvi hwetekinoroji, kutaurirana kwechigadzirwa, mhando yechigadzirwa, rutsigiro rwebasa, uye zvakanakira kusimudzira musika, inopa hwaro hwakasimba uye chivimbo kune vatengi vekunze kwenyika. Tinotarisira kushanda nemi kuti tigadzire ramangwana riri nani.
Nguva yekutumira: Zvita-04-2024
